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LinkedIn Ad Specs – The Types You Can Use

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Knowing about the LinkedIn ad specs is compulsory for anyone who intends to do professional social media marketing. In fact, LinkedIn ads open up a very impressive, unique channel for brands and individuals. By using this channel, business professionals can explore a massive world of opportunities. So, in this article, we will explain all the types of LinkedIn ad specs and how to use them.

Generally speaking, LinkedIn ads can assist your business to grow and reach a highly interactive audience. The audience they target is professional. The members of this platform are influential. Moreover, they have 2 X buying power of the average audience.

Recently, LinkedIn revamped its advertising platform. They have added several new tools to the marketer toolbox of LinkedIn. Apart from providing sharper, impressive targeting options, it lets you do objective-based advertising as well. So, the modern-day advertisers can now run campaigns with clearly defined goals. For instance, they can launch campaigns for purposes like brand awareness, lead generation, or engagement.


What are the main types of LinkedIn ads?

Here, we’ll list down the types of LinkedIn ads for your reference. Then, in the next section, we will explain about the LinkedIn ad specs related to each type.

  1. LinkedIn Sponsored content
  2. LinkedIn Sponsored InMail
  3. LinkedIn Dynamic ads
  4. LinkedIn Display ads
  5. LinkedIn Text ads

To convey the message properly, you must get an idea about how advertising works on the LinkedIn platform. One of the most important aspects to consider is the specifications related to each ad type. As long as you adhere to the specifications correctly, you can yield the best of it. If you intend to launch a marketing campaign through LinkedIn, you must first study these specifications. Otherwise, your campaign might be in trouble.

PS: let’s figure out How to block ads on Hulu and here is the best Ad Blocker for Android for your reference.


LinkedIn ad specs

As we have mentioned before, here, we explain the specifications related to each ad type. You can go through this information and plan and design your campaign. So, let’s continue.

01. LinkedIn sponsored content

LinkedIn sponsored contents are there so you can share your message with the members on the Linkedin platform. In fact, sponsored content helps you reach those who are currently following your company. This is a great advantage when it comes to marketing a brand, isn’t it? LinkedIn sponsored content to appear on users’ feeds, and they are mixed with other content. As a result, the respective content is more likely to be shared, gaining more attention to your company. In the marketing world, it is called native advertising. LinkedIn sponsored contents tend to appear as an average person’s post with images, text, etc. One specialty is that it is labeled as sponsored content. That is done with the purpose, so those who read it will not be deceived.

It is possible to add Linkedin Lead Gen Forms to the sponsored content you wish to market. That is done to display a call to action button so you can collect qualified leads from the readers.

Assume that you want to use Linkedin Sponsored Content to promote an event of your company. Thanks to the Lead Gen Forms, you can invite individuals who are interested in your event. They can even sign up through a form on Linkedin and even receive tickets.

LinkedIn ad specs of Sponsored content

The URL you supply will automatically scrape in the ad’s title and image. However, you have the option of uploading the images manually.

  • The recommended ratio is 1.91:1. In other words, it should be 1200 pixels X 627 pixels.
  • The maximum weight of an uploaded image should be 5MB.
  • Supported image formats are JPEG, GIF, and PNG.
  • All the images are required to be over 200 pixels in width. If the image width doesn’t meet the minimum width, it will appear as a thumbnail. That can be seen on the left side of the respective post.

02. LinkedIn Sponsored InMail

The role of LinkedIn sponsored InMail is to let you address your target audience using LinkedIn’s private messaging system. It gives you the opportunity to message directly to your customers’ inboxes. To do that, they don’t even have to be the followers of your company page. This can be considered as the ideal tool to deliver well-personalized messages and boost sales conversions. Do you expect to drive more attendance to a specific event? Or, do you want to maximize downloads? If so, you can use LinkedIn sponsored InMail to pass your message to your most valuable customers.

LinkedIn ad specs of Sponsored InMail

  • Banner ads should be the size of 300 pixels by 250 pixels.
  • JPEG, PNG, and non-animated GIF files are accepted.
  • The maximum file size should be 40 KB or less.
  • The ideal character count of the body copy should be 1,000 (with spaces)

03. LinkedIn dynamic ads

Dynamic ads uniquely offered by LinkedIn functions. It uses the information of the members to personalize the respective messages sent to each recipient. So, that could be considered as one of the most personalized types of advertising. LinkedIn dynamic ads are designed to have appeared on the right-hand side of the feed of the user. Also, it comes in two versions.

  • Follow company ads: it can increase the number of followers on the company page.
  • Spotlight ads: used for custom CTAs and to link to the landing page of the advertiser.

LinkedIn ad specs of dynamic ads

● Follow company ads

  • The minimum size of the logo should be 100 pixels X 100 pixels.
  • The primary CTA (below images): should not exceed the limit of 50 characters (with spaces).
  • The Secondary CTA (above images): should not exceed the limit of 70 characters (with spaces).
  • Company name: should not exceed the limit of 25 characters (with spaces).
  • You can choose a CTA button labeled “Visit Company” or “Visit Careers.”

● Spotlight Ads

  • The minimum size of the logo or the image should be 100 pixels X 100 pixels.
  • The primary CTA (below images): should not exceed the limit of 50 characters (with spaces).
  • The Secondary CTA (above images): should not exceed the limit of 70 characters (with spaces).
  • You can optionally choose a custom background image with a size of 300 X 250 pixels.

● Jobs you might be interested in ads

  • The minimum size of the logo must be 100 X 100 pixels.
  • The name of the company must be limited to 25 characters with spaces.

● Picture yourself ads

  • The minimum logo or the image size should be 100 X 100 pixels.
  • The name of the company must not exceed the limit of 25 characters, including spaces.

04. LinkedIn display ads

LinkedIn display ads are the ads that can be seen towards the right side of the user’s feed. These ads are exceptionally handy for purposes such as raising brand awareness, establishing a powerful LinkedIn presence, etc. Moreover, it becomes very useful for purposes like driving leads as well.

LinkedIn ad specs for Display ads

  • The size of the image should precisely be 300 pixels by 250 pixels.
  • It supports file types such as HTML5 – must be third party served GIF, JPG, and PNG.
  • The weight of the image should be 200 KB for the HTML5 file and 40KB for other files.
  • The limit of the animation should be; 15 seconds for auto-play video quality. If not, the duration should be set to 30 seconds.

05. LinkedIn text ads

LinkedIn text ads are the ads that are visible at the top side of the desktop screen. In addition to that, it can be seen on the right side of the screen as well. Basically, it can feature an optional small image as well. Compared to others, these ads are pretty easy to create. Also, they feature a/b testing as well. This is an exceptionally handy option when it comes to driving leads. The other uniqueness of LinkedIn text ads is that they can be highly effective in promoting offers.

LinkedIn ad specs of text ads

  • These ads are available in various versions when it comes to sizes. In other words, you can choose an appropriate size from a range of options. It comes with the below-mentioned size options.
    • 300 pixels X 250 pixels.
    • 17 pixels by 700 pixels.
    • 160 pixels by 600 pixels.
    • 728 pixels by 90 pixels.
    • 496 pixels by 80 pixels.
  • The size of the image should be limited to 50 pixels by 50 pixels.
  • The headline should be within the 25-character limit (that is including the spaces).
  • The description of the text ads should not exceed the limit of 75 characters (including spaces).

So, those are the LinkedIn ad specs you should know before launching a social media marketing campaign. With the assistance of this information, you can plan a very effective campaign and drive more traffic.

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